New Agreement with Air2Web Strengthens Premiere Global’s Multi-Channel Communication Capabilities ATLANTA, GA (PRWEB) April 20, 2006 — Premiere Global Services, Inc. (NYSE: PGI), a global outsource provider of business process solutions, today announced that its Data Communications business unit has signed an agreement with Air2Web, the leading developer of mobile messaging and marketing applications for enterprises and carriers, to integrate Air2Web’s advanced SMS technology into Premiere Global’s communication technologies platform. Premiere Global will integrate the enhanced SMS technology into business process solutions within Premiere Global’s Marketing Automation and Alerts & Notifications business practices, enabling enterprise clients to better manage their customer relationships in real-time through improved mobile messaging. According to a 2005 Portio Research report, global SMS traffic is expected to increase steadily over the next five years. The firm estimates that by 2010 global SMS volumes will reach 2.4 trillion messages per year and become a $50 billion market. “Premiere Global is committed to providing our enterprise clients with the latest communication technologies to optimize and simplify their business processes,” said Lee Provow, President, Data Communications, Premiere Global Services, Inc. “By integrating Air2Web’s SMS technology into our platform, we enhance our global, multi-channel electronic delivery capabilities for applications such as marketing campaigns and intelligent reminders that increase our customers’ ROI. We look to duplicate the success we have generated in our European and Asia Pacific markets with our advanced SMS solutions.” “Partnering with Premiere Global exposes Air2Web applications to a large, established base of enterprise customers,” said Sanjoy Malik, President and CEO of Air2Web. “Premiere Global has had success with its other electronic delivery channels, and we look forward to its North American customers embracing SMS delivery to enhance the reach and returns of the communication campaigns. We are very excited about this agreement and look forward to many successes with Premiere Global.” About Premiere Global Services, Inc. Premiere Global Services, Inc. is a global outsource provider of business process solutions that enable enterprise customers to automate and simplify their critical business processes and to communicate more effectively with their constituents. We innovate communication technologies and deliver solutions in four core business practices: Conferencing Solutions, Document Solutions, Marketing Automation Solutions and Alerts & Notifications Solutions. We deliver these solutions via our global, on-demand platforms to an established customer base of approximately 60,000 corporate accounts, including a majority of the Fortune 500. Customers apply our solutions in order to increase efficiency, to improve productivity and to raise customer satisfaction levels. With global presence in 19 countries, Premiere Global Services’ corporate headquarters is located at 3399 Peachtree Road NE, Suite 700, Atlanta, GA 30326. Additional information can be found at http://www.premiereglobal.com. About Air2Web Air2Web is an industry leading developer of mobile messaging and marketing applications, including advanced SMS and MMS messaging, alerts, mobile marketing, and campaign management for the enterprise and carrier markets. Headquartered in the United States with locations in India serving the Asia Pacific market and locations in France and England serving the European markets, Air2Web extends the reach of businesses for applications, data and advanced messaging to individuals utilizing mobile phones and smart devices. Clients include American Express, CDC, UPS, Cingular, CSX Intermodal, and the Weather Channel. More information on Air2Web can be found at http://www.air2web.com.
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